The Charleston, South Carolina River Dogs, a Class A baseball team, promotes Thirsty Thursday as a beer promotion in order to increase attendance at their games. It seems to be very successful although you don’t want to be on the nearby highways after the game.
Thirsty Thursday is a good idea not for beer promotion but for all the people who are thirsty for recognition, for someone to recognize their work or simply to appreciate them. Over and over again you hear the complaint no one cares that I am even here. That’s why the yarn about a poor fellow in New York City who died at his desk and was not discovered for five days took traction. There are times when we all feel that way. It does not need to be this way. We can change it. We do not need to wait for a manager or supervisor to change the atmosphere.
Resolve to transform Thirsty Thursday into Thankful Thursday. Each Thursday choose someone who has been helpful to you in some way and thank him or her. Telephone the person, write him or her a note or share the message in person. Both of you will receive a high from the experience but without the calories or dangerous side effects. Put a reminder on your desk, mirror or refrigerator. This is Thankful Thursday and I am thankful for______________. When you follow through, you will be amazed at the results. Expect the person to be embarrassed or skeptical, but do it anyway. You will experience a phenomenal reaction. The more you express your gratitude, the more thankful you will become.
