Archive for September, 2001

Terrorists Made Tragic Miscalculation In Attacks

Special to The Post and Courier

What a tragic miscalculation! The terrorists who struck the World Trade Center and the Pentagon wanted to divide us. They thought that we would turn on each other, blame this or that group, blame the president, divide along racial lines or ethnic or religious lines, They thought that they could demoralize us, break our spirit, make us afraid to leave our homes or live our lives. They don’t know us.

Yes, we bicker even fight among ourselves like cats and dogs. Yes, we have strong currents of racial pride and racial injustice. Yes, we have religious groups that are intolerant of other religious groups. Yes, there are those that want to close the borders of our country to anyone else. Yes, we can be petty, mean, and selfish. Yes, we can be loud, insensitive and cruel, but that’s just a fraction of the truth.

We are fun-loving, generous, warm, friendly, accepting, tolerant, forgiving, hard-working, welcoming, fair, enthusiastic, family oriented, God-loving, peace loving and resilient.

The terrorists should have read our history. Thirteen bickering colonies defeated the mighty English Empire. A country drenched in its own blood united after a civil war to become the greatest nation the world has ever known. A nation brought to its knees by a brutal surprise attack on Pearl Harbor rose up to defeat its attackers and then in a gesture unheard of in human history rebuilt its enemies.

Our nation with determination conquered the blockade of Berlin. We declared a war on poverty. We outlasted the Berlin Wall. We came together after a razor thin election result for the presidency.

The basic premise of public speaking, advertising and even sales is to know your audience. Knowing your audience is essential if you are to craft the right message. No sales pitch, no speech, no sermon, no grant request, no proposal can be successful unless this basic requirement is met. The terrorists failed this test miserably. If they had done even a little bit of research, they would have known that they were far a field of reality in their thinking.

From the outside we often do look as if our great union is teetering on the brink of self-destruction. To the untrained eye we do seem to be divided among ever increasing special interests. We are indeed a diverse culture, but look again.

We are one. We are one nation united by a love of and devotion to freedom. Human rights is more than a slogan to us. We may not always practice it but we do believe in our hearts that all people are created equal. We are united in our unspeakable grief and we are united in our determination to right this wrong and to live in freedom. The terrorists can destroy our buildings, but they cannot destroy our spirit. If they had done their homework, they would have known this. They have done what neither political party could do. They have united us.

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You Are the Message Not Those Audio/Visual Aids

If there were ever any doubt about the importance of human communication in light of all the technological advances for message sharing, the 2001 National Education Computer Conference put it to rest.

There were displays of every communication gadget known to man. There were more than 1,300 exhibitors.

It was a dazzling, mind-blowing experience.

But when you left the exhibit hall and attended actual conference presentations, things changed. The fantastic equipment was there in great abundance, but it was often used ineffectively, or it didn’t work at all.

Presenters still have not learned to rehearse with and without their audio/visual aids. “I don’t know why this machine is doing this. I’ve never had this happen before.”

“Folks, I know you can’t see this, but …”

Many speakers spent so much time fussing over their latest gadgets that there was little time left for their presentations.

These situations at numerous meetings over the years gave rise to Carnell’s law: “As the amount of audio/visual equipment increases, the amount of information decreases.”

There is good reason that these are called audio/visual aids. Their function is to do something that you cannot do or cannot do effectively. Their purpose is not to replace you as the communicator. Their purpose is to augment your performance. All of the innovations offer great opportunities to present information in a manner never before possible, but they do not relieve the presenter from the obligation to be in charge and to harness the technology to make a lasting impression.

The human voice is a wonderful instrument. When this is coupled with worthwhile information, a vision of the future or motivation to be better than we are, then we are transported to another level.

When the speaker interrupts to fiddle with his slides, examine the inside of his laptop or apologize for the delay, the magic is gone.

At a recent meeting of the Carolinas Speakers Association in Charlotte, the public address system failed. Charles V. Petty, the featured speaker, took charge and did a masterful job. Charles knew that we were there to hear him. He did not let us down.

When you have a presentation to make, rehearse both with and without your aids. Keep your handouts, slides, disks, etc. with you. I remember too well the year a speaker for the Holmes Lectureship in Communication Disorders, which was sponsored by the Speech and Hearing Center, spent hours rummaging through the hotel’s trash after he left his slides in the meeting room and the clean-up crew threw them out.

I am hesitant to recount the time I went to Macon, Ga., for a presentation and my handouts stayed behind in Charleston. Two years ago Dr. Donald Hustad came to speak at the John A. Hamrick Lectureship in Baptist History, and his speech was back in Louisville on his computer. I was impressed.

The real story is that Hustad didn’t need the copy of his speech. Not only is he a world-class musician, he is an accomplished speaker.

I love all the new technology, but it is there so we can do a better job. We are still the responsible party.

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Mitch Carnell Ph.D. - Communication Expert is listed in the Yearbook of Experts at www.expertclick.com

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