Published in ADVANCE for Speech-Language Pathologists & Audiologists
May 29, 2000
-
As the city of North Charleston, SC, approached its 25th anniversary, a major decision was made to invest in the skills of its over 850 employees and their supervisors. The focus of that training would be the development of human relations skills, especially communication.
The city had grown rapidly; and even though some supervisors had received some training and some departments had training programs in place, there had been no consistent effort.
Robert Connella, director of personnel, asked me to submit a training proposal because of my extensive background in developing effective communication skills.
He outlined three problem areas:
* Since supervisors had not received any consistent training, they tended to supervise the way they had been supervised.
* There was poor intra- and interdepartmental communication.
The citizens complained of poor treatment at the hands of many city employees.
Three important decisions were made at the outset that proved to be significant: all employees would receive the training, a cross-section of employees from different departments would be trained together rather than by individual departments, and follow-up sessions would be provided to fine-tune what had been gained.
When I submitted my proposal to Connella and Ray Anderson, executive assistant to Mayor Summery, they suggested I place more emphasis on dealing with difficult people and on the significance of body language.
Department heads were the first to go through the program. While four three-hour sessions had been planned, this time allocation was not adequate; so the program was increased to eight sessions. In addition, they were more reluctant to adopt new behaviors than was previously thought.
Each focus group in the employee ranks was made up of 12 to 15 people. Even though the outline was the same for each group, the amount of time spent on each topic varied depending on the needs of the group. Perhaps the most valuable aspects of the training was video recording role-plays of real situations and having the participants analyze their performance as to whether they were able to soothe or intensify a potentially explosive situation.
The success of the program led to a new decision. Instead of each department conducting its own program of orientation for new employees, there would be a three-day orientation for all new employees, with half a day devoted to basic communication skills development.
“We want to send the message loud and clear from the very beginning that the city is serious about developing better communication skills,” said Anderson.
Connella went on to add half-day sessions on workplace ethics and diversity in the workplace to the orientation. Although there has been some resistance to the program, as expected, the overwhelming response has been positive.
In the beginning only one follow-up session was planned three months after the original eight weeks. This has been expanded to two follow-up sessions, and some employees have requested more.
The response of new hires to their half-day session has been equally enthusiastic.
“I am interested in my future,” said Tracy A. Parker, Sr. “Therefore, I am interested in this.”


